When it comes to iconic grocery store finds, Costco’s rotisserie chicken reigns supreme. But what’s really behind Costco’s famous rotisserie chicken? Here are 12 facts you need to know before your next bite!
1. The Price Hasn’t Changed in Over a Decade
Costco’s rotisserie chicken costs just $4.99, and it has stayed that way since 2009. Despite rising food prices, Costco keeps this price stable as a way to draw customers into its stores, where they’re likely to spend more on other items.
2. It’s a ‘Loss Leader’ for Costco
Believe it or not, Costco doesn’t make a profit from selling rotisserie chickens. The $4.99 chicken is actually a “loss leader,” meaning the company takes a hit on it to lure shoppers who will likely purchase other items with higher margins.
3. Costco Owns a Chicken Farm
To keep prices low and maintain quality, Costco took the unique step of owning its own chicken processing plant in Nebraska. This allows Costco to control its chicken supply from farm to shelf.
4. Over 100 Million Chickens Are Sold Annually
Costco sells over 100 million rotisserie chickens each year. That’s a staggering number, and it goes to show just how beloved this item is among shoppers.
5. It’s Packed with Sodium
While the taste is undeniably delicious, Costco’s rotisserie chicken is high in sodium. A single 3-ounce serving contains around 460 mg of sodium, so if you’re watching your salt intake, keep an eye on how much you’re eating.
6. It’s Gluten-Free
For those with gluten sensitivities or celiac disease, Costco’s rotisserie chicken is a safe bet. It’s certified gluten-free, which makes it a go-to for easy and quick meals for those with dietary restrictions.
7. There Are Hidden Ingredients
The chicken might be simple, but it’s not just salt and pepper giving it that flavor. The seasoning blend includes ingredients like modified corn starch, sugar, and natural flavors to boost taste. While it’s still a better option than many processed foods, it’s not just chicken and herbs.
8. Costco’s Rotisserie Chicken Has Its Own Facebook Fan Club
With its immense popularity, it’s no surprise that Costco’s rotisserie chicken has an unofficial fan club on Facebook, where members share recipes, hacks, and tips on how to best enjoy the bird.
9. It’s Perfect for Meal Prep
Costco’s rotisserie chicken is more than just a convenient dinner option; it’s a meal prepper’s dream! With its large size, you can use it to create multiple meals—think chicken salad, tacos, or soups—making it one of the most versatile buys at Costco.
10. The Flavor Isn’t the Same Everywhere
The seasoning used on Costco’s rotisserie chicken can vary slightly depending on your location. While Costco tries to keep the recipe consistent, regional differences in supply chains and preferences can lead to subtle variations in flavor.
11. You Can Freeze It
Did you know Costco’s rotisserie chicken freezes really well? If you can’t finish the entire chicken in one meal, simply shred or chop up the leftovers and freeze them for later. This makes for a quick and easy protein option to add to meals in a pinch.
12. It’s a Healthier Option Compared to Fast Food
While it’s not entirely free from added sodium or seasoning, Costco’s rotisserie chicken is generally healthier than many fast food options. With no fried batter and lower fat content, it’s a better choice when you’re craving something quick and flavorful but want to avoid the drive-thru.
Final Thoughts
Costco’s rotisserie chicken is more than just a convenient, budget-friendly meal option. Its price stability, fan base, and behind-the-scenes details reveal why it’s become such an iconic grocery staple. Whether you’re grabbing it for a quick dinner or using it as the base for your meal prep, now you have all the juicy facts before your next bite!
