When you think of Costco, one of the first things that likely comes to mind is their beloved private label—Kirkland Signature. Known for offering high-quality products at unbeatable prices, Kirkland has developed a cult-like following among Costco shoppers.
But how much do you really know about this iconic brand? Here are 12 mind-blowing facts that might just surprise you!
1. Kirkland Signature Isn’t Named After a Person
Contrary to popular belief, Kirkland Signature isn’t named after a founder or important figure. It actually got its name from Costco’s original headquarters in Kirkland, Washington. When Costco expanded, they kept the name, and the rest is history!
2. Kirkland Products Are Made by Big Brands
Ever wonder why Kirkland products are so high quality? That’s because many of them are made by the same manufacturers as top brands. For example, Kirkland coffee is rumored to be roasted by Starbucks, and their diapers are said to come from the same factory as Huggies. The quality, without the name-brand price tag.
3. Kirkland Vodka is Comparable to Grey Goose
Costco’s Kirkland Signature French Vodka has sparked rumors that it’s actually a dupe for Grey Goose—at a fraction of the price! Though this hasn’t been confirmed, loyal fans insist that the two taste nearly identical. For vodka lovers, this is a must-try.
4. Kirkland Signature Wine is Award-Winning
Believe it or not, Costco’s private-label wine consistently wins awards. Sourced from some of the best vineyards around the world, Kirkland Signature wine delivers high quality at incredible prices. Whether you’re a fan of Chardonnay or Cabernet Sauvignon, Costco has you covered.
5. Kirkland Batteries Come from Duracell
Costco’s Kirkland Signature batteries have long been a shopper favorite for their longevity and affordable price. What most people don’t know is that these batteries are actually made by Duracell, meaning you’re getting top-tier performance for less.
6. Kirkland Olive Oil is Extra Virgin
Kirkland Signature’s extra virgin olive oil has passed rigorous testing by the UC Davis Olive Center, proving it’s the real deal. If you’re a foodie or just looking for quality olive oil at a bargain, Kirkland’s olive oil is a pantry staple.
7. Kirkland Golf Balls Rival Expensive Brands
If you’re a golfer, you might want to swap your pricey golf balls for Kirkland Signature’s version. Many players swear they’re just as good as top-tier brands like Titleist, but at a fraction of the cost.
8. Kirkland Dog Food is Premium Quality
Costco’s Kirkland Signature dog food has become a favorite among pet owners for its high-quality ingredients. Made with real meat, grains, and veggies, this affordable option keeps tails wagging without breaking the bank.
9. Costco is the Largest Seller of Organic Products in the U.S.
When it comes to organic products, Kirkland Signature plays a big role in making Costco the largest seller of organic goods in the U.S. From organic olive oil to organic maple syrup, Kirkland offers a wide array of organic options.
10. Kirkland Paper Towels are Cult Favorites
Kirkland Signature paper towels have developed a cult following for their strength, absorbency, and cost-effectiveness. Many shoppers argue they’re even better than name-brand competitors, making them a top-seller at Costco.
11. Kirkland Supplements Are NSF-Certified
Kirkland Signature’s line of vitamins and supplements are certified by NSF International, which ensures they meet strict quality standards. Whether you’re buying multivitamins or fish oil, you can trust that Kirkland’s supplements are top-notch.
12. Costco Uses Minimal Markup for Kirkland Signature Products
Costco has a strict policy of capping their markup at 15%, which means you’re getting the best possible deal on Kirkland products. This commitment to affordability makes Kirkland Signature a go-to for budget-conscious shoppers who don’t want to compromise on quality.
Conclusion
Kirkland Signature isn’t just Costco’s in-house brand—it’s a powerhouse of quality and value. From award-winning wine to premium pet food, Costco has built Kirkland Signature into a trusted name that keeps customers coming back. Next time you’re in the warehouse, grab some of these fan-favorite Kirkland products and experience the magic for yourself!
